Bot Essentials, Chatbots

How To Promote A Facebook Messenger Bot With Engati

Congratulations on building your Facebook Messenger bot. We welcome you to the world of bots! If you have previous experience in building and managing bots then mostly you are all caught up. In case you are new, you must be wondering how to go about it. Or how to begin telling the world about your brand new chatbot. At Engati, we will help you figure it all out.

Facebook Messenger Bot

Links & Codes

The direct link to a bot is of the form m.me/{username} where ‘username’ is the username of the Facebook Page. If you haven’t set a username for your Facebook page then you can set it from the Page Info section. Or try and use the Facebook Page ID instead of the username. Your Facebook Messenger Bot will work out just the same.

Messenger Codes are unique codes that can be scanned from the Messenger app to start a conversation with the Facebook Messenger bot. A typical Messenger code looks something like this-

Messenger code example

Note: Links and Codes can be used to message a Facebook Page irrespective of whether the Page is a bot or not.

Facebook Plugins for a Messenger Bot

Facebook provides two plugins that you can use on your website to direct the users, who come to the website, to the bots.

  1. “Send to Messenger” Plugin: This plugin will trigger an event on the bot so that the bot can start interacting with the user directly. You can set the context information on the website and link it to the bot. This helps in personalisation, customisation and tracking/linking users across the website and the bot.

    This is how a Send to Messenger plugin looks:

Send to Messenger icon

  1. “Message Us” Plugin: This is a simpler version of a plugin that redirects the user to either the messenger app on phone or the messenger web app. So, when the user actually sends a message, the Facebook Messenger Bot receives a notification and no context information passes here.

    This is how one looks:

Message Us icon

Bot stores

As of now, Facebook does not have a Bot Store and the only way to discover it is via search. But there have been a number of independent bot stores that act as a public listing of bots across platforms for better discovery. For example, some of the notable ones are –

  1. Botlist (This is the most popular one)
  2. Botarena
  3. Bot Pages
  4. Bot Family
  5. Fugu Bots
  6. Deelo

Read our Blog – F8 Messenger Platform 2.0: Everything You Need To Know About Bots

Share the story

Another great way of promoting your bot is by sharing your story. What was the motivation for building the bot? What are the unique facets that you are covering through your chatbot? What’s the story behind creating it? You can share your story on your own blog or submit to some popular chatbots focussed blogs, like Chatbots Magazine. This can get you good traffic to your bot, especially amongst the Bot community. Similarly, popular general tech blogs and websites would also be helpful.

The best practice is to launch and update your experience from time to time. Share how people are using your bot, what were their expectations, relevant feedback, learnings and improvements planned. This would keep users interested in your story and they will look forward to receiving more updates from you. For instance Poncho, the weather bot, does a great job at this.

Others

When we talk about new products, the discussion cannot be complete without Product Hunt. Do let us know which all ways you have tried out and which methods have given great results to your business. Recently, there have been numerous feature updates in the chatbot technology. Especially, in the Facebook Messenger Bot technology. So, you can keep a check on our website and stay informed.

Lastly, if you are always on the look out for more release updates then you can try building your own bot. It will give you a better perspective.

To know more about the chatbot technology at Engati, schedule a free demo!