Chatbots have been in a ton of hype lately.
The reason why? It’s wide ranging use cases, roles and responsibilities that it can take up.
In the marketing aspect, it’s been ideal for lead generation, retargeting, customer service and more.
Some people are still confused on how to grow their business and use traditional methods which are time consuming and don’t work anymore. That’s the reason we see may businesses starting up fast and shutting down even faster. Why? Because they’re unable to engage their ‘visitors’ long enough to turn them into customers.
You ask any good marketer for the best marketing strategy out there and they will tell you that the first thing that comes into making your business successful is building a good relationship with their customers.
But how do chatbots do this? After all, they’re just robots running on scripts and trained to talk to you. It has no comparison to a real human out there building connections with potential leads.
Chatbots- the new age lead generators
All bots are special and come with their own functionalities. But their basic responsibility is the same- customer support and lead generation. In fact, there are separate lead generation bits themselves. Lead generator bots are specialised bots that focus only upon generating leads in business types that completely depend upon consumers. Even though all the chatbots can do this, lead generator bots perform additional functions that the other type of bots don’t.
Now let’s get to the responsibilities of lead generator bots later. Let’s see how bots generally boast business growth and generate leads-
They are cost effective
We all know that chatbots are easier on the pockets than employing a person. With chatbots, all you have to do is purchase the services and build a customisable bot according to your requirements and you’re good to go.
No training, no appraisals, no leaves, no burnouts, no conflicts ans no drama!
Available at any time so that you can passively generate leads
Who doesn’t want to get their mid-night issues solved right there and then? Sometimes things can’t wait until morning and we need instant solutions, and not many companies can afford to hire a team for 24/7 customer support. So what do we do at times like these? Go bots!
One of the reasons why chatbots have grown so popular and liked among their users is the fact is that they are available 24/7 hours, throughout all the 365 days! This way, the customers can ask their queries without the need of being time-conscious.
Engaging conversion experience
When a chatbot is trained right and the dialogue flow is scripted well with features like ‘randomise messages’, ‘send message with options’, ‘send carousel’, ‘send images, videos and audio’ and a tad of humour, the customers get lured even more to talk to these bots. A lot of users have even admitted that they couldn’t find figure out if they were talking to a bot or a person.
Chatbots have a great way of engaging the customers. When customers have a query, like for example when someone wants to know if a particular resort is a good place to go to for an outing, the chatbot can send its details, photos, reviews etc. After the query is resolved, the chatbot will further engage the customer by showing other competitive resorts or suggest places to visit around the resort that the customer can go to.
On the other hand, chatbots also collect user data and user values from its interactions and sends them anything that has to do with their interests. Like, if your customer is looking for shoes from your store, it can send them notifications on new arrivals, discounts, similar products etc.
This way the chatbot keeps the consumer engaged and engagement is the secret recipe behind success.
Eliminate wait time
Another plus point about a chatbot is its instant replies. Instant replies are bae and often an issue with human conversations. Wait time is an inconvenience commonly experienced by a lot of consumers. Chatbots eliminate this with instant replies. When a query arises, chatbot reads the cue word, goes through all the documents fed to it and gives out solutions. And all this is done within seconds! This way, the customer satisfaction is increased and they turn into leads.
They can take care of low-level tasks during the initial decision making stages so that the sales team can look after complex issues.
So there are two perspectives to this- the consumer and the producer.
According to the consumer perspective, imagine you’re looking for cars and you’re interested in one. The chatbot can show you details, prices, features, resale value and much more for it. This way, you can evaluate your needs and take a step further towards talking to the agent for the deal.
Producer perspective is that many people have to be hired to do small jobs like mentioned above and this actually wastes a lot of their time, which could have been invested in looking after complex issues.
By automating repetitive tasks, people now have plenty of time to aid to difficult situations and decision making.
Now let’s get onto a few techniques that lead generation bots use to capture leads.
Chatbots track leads by asking basic questions like name, email etc of every user that clicks on it. By doing this, you can say goodbye to the old, time-sucking tools that can’t stand up to the par with chatbots. You can store the lead information and track their activities on your website and personalise their experience for them.
Engage customers by sending messages and notifications
Once the user reaches out to the chatbot for a query or show an interest, the chatbot will store this information and like discussed previously, it will customise the user experience according to their preferences.
Even when the user is off the chat, chatbot will send them regular updates, notifications and news to keep them hooked.
You can directly let the customer book your services through chatbots. When the customer looks up for the details of your product, you can present them with a CTA like “buy now” or “book now”. This will make the customer experience easier as well.
Salesforce and Google sheets
Salesforce and both google sheets are both excellent tools that you can use to capture your lead information in and store it for future purposes. When the user enters his/her information into the chatbot, all the data can be stored in either of the tools, depending upon which one you choose to integrate with.
We hope you found this blog helpful. Now Engati offers all these tools and techniques for you to customise your bot upon and help you generate leads better than ever!
Also to know more about chatbots, check out our previous blogs here.
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We bid adieu for now. Hoping to see you soon.