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Let the sales cycle begin – with chatbots

In today’s world, everything is going digital. Everything is getting automated and made easier for us. In the recent trend, we can see how AI equipped chatbots are coming to use in all sectors of industries. Businesses are constantly looking out for new ways to implement innovative technology like artificial intelligence and what not! 

Chatbots have become so popular among businesses that they’re making their way into the marketing array as well. Let’s see how. 

How marketers use chatbots to increase sales 

Chatbots have been sweeping marketers off their feet ever since they were empowered with the rules of artificial intelligence. Chatbots actually turned out to cut off a lot of tasks from the marketers so that they could now focus on coming up with fresh marketing strategies. Let’s read some of the things that chatbots took over, making them one of the best marketing tools out there. 

Personalised content  

In today’s age, every marketing specialist aims to personalise content for a product, service or customer experience. And chatbots exactly do that! 

Since chatbots use artificial intelligence, they can compile and analyse data and make knowledgeable decisions. 

Chatbots can provide recommendations to customers based on previous interactions, purchase history or any other customer values that the chatbot collects over a period of time. 

In the eyes of every marketer, the key to make profits is to keep the customers keep coming back for more. 

Since chatbots collect user data,in cases of any purchases made, it can send the users their order updates and other logistics such as shipping and tracking and even recommend similar products.

The chatbot funnel

Imagine the bots as if it were a funnel. The top most being the users, the middle one all the users and chatbot interactions that sort themselves out and the bottom most where everything comes out in a flow. 

According to the chatbot funnel, if the chatbot visitors are 100%, 99% of the audience is in your reach, out of which 75% is the open rate, 48% is the CTR and eventually 1% of purchase. This is way higher when compared to a normal website funnel. 

Right use of digital technology 

The whole world is going digital and everything comes down to results! Marketing specialists constantly look for new ways to drive sales with the use of technology. Chatbots serve this purpose perfectly. 

Connecting on clients and leads more than the surface level is what derives results. Customers demand more personalised content now than ever, and that’s what chatbots do. 

Help increase online sales and customer retention 

In the eyes of every marketer, the key to make profits is to keep the customers keep coming back for more. 

Since chatbots collect user data,in cases of any purchases made, it can send the users their order updates and other logistics such as shipping and tracking and even recommend similar products. 

But how does AI actually increase online sales and customer retention? It uses the following methods- 

  • Generation, qualification and conversion of leads by nurturing them right when they visit your website. This turns visitors into leads and helps you increase sales with customer engagement. 
  • It understands your customer’s need and doubts. Any query is important to be resolved quickly to push the customer down the sales funnel. The more your chatbot interacts with the customer, the more it understands them
  • A chatbot can shorten the sales cycle of a business. Businesses and enterprises usually spend a lot of time doing manual tasks. But with chatbots, all the repetitive work and follow ups can be done instantly without any human intervention. This way the sales team can focus on more important tasks and make the sales process a lot better for the customers. 
  • Imagine your chatbot knows that your customer is looking for shoes, it will recommend your customer both, similar and high-end products. They can up-sell and cross-sell your products by showing the right product to the right customer. Both these methods have their distinct benefits and keeps the sales going.

Chatbots offer an increase in sales by 25%, along with a 300% improvement rate of customer lifespan. 

How machine learning chatbot increases sales 

Machine learning is the most buzzworthy technology advancement in today’s world. Most people encounter this technology through chatbots. Chatbots have been a supplement for human customer service and it also increases sales. 

As the term refers, machine learning is basically a computer program that collects data, analyses it and can make decisions according to it. Once trained, the machine will pick up on learning on its own through its customer interactions and builds a bond with them. This encourages the customer to go ahead and buy your product. As mentioned earlier, the more your chatbot interacts with the customer, the more it understands them and this helps you create a personalised experience for your customers.

These advanced chatbots create a more authentic experience for the customers rather than a robotic one. They can understand context, language and consider past interactions to make the customer feel like they’re talking to a real person. 

Everytime there’s a user input that you haven’t trained the chatbot for, you can just refeed in the knowledge and it will automatically pick up on it and have almost null error rates. 

Chatbots have been used to generate leads, perform marketing strategies and handle customer care. The use of AI makes them multi-skilled and can be used for multi-purposes. 

You can not only use them on your website, but also integrate them with other mediums such as Facebook Messenger, Slack, Kik, Linkedin etc. This will help your business reach out to customers on all the online platforms. 

Wrapping up! 

Chatbots have been a great tool for marketing and sales and it’s only getting better in the coming years. With abilities like emotion detection (EI), chatbots can provide a more unique experience to its customers. They have single handedly increased the sales rate by 30-40%, about 61% of people prefer talking to chatbots for customer support and by 2020, 80% of businesses plan on using chatbots. 

With chatbot development tools like Engati, you can even track your customers’ traffic and activities

Visit our website for regular updates, free registration and demo. 

Also, to know more about chatbot services, you can check out our previous blogs

We hope you found this blog helpful. 

Happy botting!

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