There are times when business leaders deal with complex competitive concerns in the short run. Currently, some are chasing short-term gains to meet their targets for the next quarter. The process will continue till 2019 ends because they want to be on the top. On the other hand, the progressive ones are able to figure out that these gains will become obsolete once we enter the 2020s.
BCG suggests that the following are imperative for businesses to come to the forefront in the next decade:
- Increasing the rate of organizational learning
- Leveraging multi-company ecosystems
- Spanning both the physical and the digital world
- Imagining and harnessing new ideas
- Achieving resilience in the face of uncertainty
Therefore, we need a deeper understanding from a fundamental level of business and that begins by getting to know your customers. Of course, the initial steps are to create brand awareness for potential customers to know that your business exists. At a later stage comes the ‘getting-to-know’ part. Moreover, you won’t believe what the stats say about building a brand with technology. The key focus is to formulate content in a way that builds a conversation with the audience.
The focus is around building an interesting, interactive conversation that begins with brand awareness and goes on to customer support, customer retention, and more. The key lies behind putting the customer as the centre of attraction, understand their needs, and market the product accordingly. What’s more interesting to note is how technology is helping businesses automate all these processes through data and analytics. We are now actually capable of training the machines to have human-like conversations with customers. Of course, why invest on a month-on-month basis on human labour when talking chatbots can easily takeover?
It doesn’t hurt to make use of a cutting edge technology that lets you train your chatbot. In fact, it’s a fun and learning experience for yourself too. Here’s how the features of a conversational chatbot help with it all when you build a chatbot with Engati-
This is the latest feature addition on the Engati platform and customers are already blown away. With this feature, it has now become easier to create meaningful, visual, well-connected and demonstrated conversational paths for customers to easily interact with the chatbot. You have the liberty to choose your own conversational paths and build them in a way that engages your customers the best.
Further, you can copy, paste, edit, delete, duplicate, and move around the conversations as per your business needs. The visual display actually comes as a great help. The way in which you define these paths will improve customer journey from lead generation to conversion, as well as increasing brand awareness.
Voice technology is becoming more and more sophisticated day-by-day. Advances in voice recognition technology are slowly filling the world with talking machines and voice assistants helping us with online shopping, travel planning, etc. This way, we are going to become familiar with having meaningful conversations with our devices. It will save customers the hassle of unwillingly listening to IVRs, which will further save businesses a lot of money.
Engati chatbots are trained to have voice-based conversations in the language that your customers prefer. You can set these conversations as continuous or non-continuous. Therefore, you get to play around with a chatbot technology that is flexible enough to cater to your business needs and adjust to changes.
We are witnessing a business world in which a hybrid competition is pretty much evident. The competition is between none other than physical-digital interaction between a business and its customers. However, there is one thing common to both and is a complete game-changer – affinity towards sharing a common language.
No matter in which country you are or which field you work in, the minute you find someone who speaks the same language as you do there’s an immediate, unsaid connection. Therefore, whether you want to win over your customers by meeting with them personally or online, you know that you’re at a competitive advantage when you speak in the language they’re most comfortable with. Therefore, Engati offers a platform on which you can build your chatbot in 20+ international languages – English, Spanish, Urdu, Hebrew, Arabic, Indonesia Bahasa, and more.
There are other features that help your chatbot learn better and faster. You can read about them in Part 2 of the blog.
For more on chatbot technology, please visit Engati!